THE MAIN CHALLENGE FOR AN E-COMMERCE BUSINESS IS MAKING ACQUISITION INVESTMENTS PROFITABLE BY INCREASING REVENUE PER CUSTOMER.
An e-commerce site must face stiff competition online, making the cost of customer acquisition high. Adopting a loyalty strategy helps increase sales and make this cost profitable.
# Offer the right products for each contact
For each contact, feature the products that are most appropriate for their purchasing process and their areas of interest. Your goal is to stand out from your competitors while increasing consumers’ engagement. Probance One automatically sends the products they’re most likely to enjoy thanks to calculations made by its recommendation engine. Customers interested in your messages open them more frequently. You start a virtuous circle.
# Manage marketing pressure
Automate your communications without losing control! To avoid excessive mailings, Probance One offers you the option to manage the number of e-mails received by each contact and give them an order of priority. This way, you send your database contacts the messages most relevant to your marketing strategy, all while avoiding the spam folder.
# Be reactive!
Reactivity is an everyday necessity in marketing, because your most engaged customers might shop elsewhere if you don’t contact them in time. You also have ever-changing needs—you need to adapt your scenarios and add a new communication channel or a new data source without waiting. Probance One is a flexible solution that adapts to your new needs in just a few days, so you can always communicate at the right time with your customers and secure their loyalty.