{"id":6224,"date":"2024-06-18T14:33:27","date_gmt":"2024-06-18T14:33:27","guid":{"rendered":"https:\/\/probance.com\/?page_id=6224"},"modified":"2024-07-24T22:21:25","modified_gmt":"2024-07-24T22:21:25","slug":"el-caso-de-txirula","status":"publish","type":"page","link":"https:\/\/probance.com\/es\/clientes\/el-caso-de-txirula\/","title":{"rendered":"El caso de Txirula"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbIntro visuel\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/txirula_guitar.jpg\u00bb background_position=\u00bbcenter_left\u00bb height=\u00bb650px\u00bb height_tablet=\u00bbauto\u00bb height_phone=\u00bb\u00bb height_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb178px||||false|false\u00bb custom_margin_tablet=\u00bb28px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||||false|false\u00bb background_last_edited=\u00bbon|phone\u00bb background_enable_image_tablet=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb2560px\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/Megasilvita.jpg\u00bb title_text=\u00bbMegasilvita\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ transform_scale_tablet=\u00bb\u00bb transform_scale_phone=\u00bb\u00bb transform_scale_last_edited=\u00bbon|desktop\u00bb transform_translate=\u00bb0px|-100px\u00bb transform_translate_tablet=\u00bb0px|0px\u00bb transform_translate_phone=\u00bb\u00bb transform_translate_last_edited=\u00bbon|desktop\u00bb transform_translate_linked=\u00bboff\u00bb transform_rotate_tablet=\u00bb\u00bb transform_rotate_phone=\u00bb\u00bb transform_rotate_last_edited=\u00bbon|desktop\u00bb transform_skew_tablet=\u00bb\u00bb transform_skew_phone=\u00bb\u00bb transform_skew_last_edited=\u00bbon|desktop\u00bb transform_origin_tablet=\u00bb\u00bb transform_origin_phone=\u00bb\u00bb transform_origin_last_edited=\u00bbon|desktop\u00bb transform_styles_last_edited=\u00bbon|desktop\u00bb width=\u00bb50%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb2560px\u00bb module_alignment=\u00bbright\u00bb min_height=\u00bb585px\u00bb min_height_tablet=\u00bb0px\u00bb min_height_phone=\u00bb0px\u00bb min_height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb80px|8%|80px|8%|false|false\u00bb custom_padding_tablet=\u00bb0px|8%|0px|8%|false|false\u00bb custom_padding_phone=\u00bb\u00bb transform_styles_tablet=\u00bb\u00bb transform_styles_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb50px||50px||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/Txirula_logo.png\u00bb alt=\u00bbTxirula_logo\u00bb title_text=\u00bbTxirula_logo\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb position_origin_a=\u00bbtop_right\u00bb vertical_offset=\u00bb53px\u00bb horizontal_offset=\u00bb593px\u00bb width=\u00bb222px\u00bb max_width=\u00bb222px\u00bb module_alignment=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb48px\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb200px||||false|false\u00bb custom_margin_tablet=\u00bb80px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El caso de Txirula<\/span><\/span><\/h1>\n

\u00abProbance nos brinda la capacidad de afinar nuestras estrategias al detalle y nos permite que sean m\u00e1s impactantes\u00bb<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbContenu texte\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb max_width=\u00bb2560px\u00bb custom_padding=\u00bb80px||80px||false|false\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb36px\u00bb header_2_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

La transici\u00f3n a Probance represent\u00f3 un paso estrat\u00e9gico: permiti\u00f3 avanzar hacia un enfoque m\u00e1s sofisticado en las campa\u00f1as de email marketing<\/h2>\n

Desde su establecimiento en 1979, Txirula Musik ha sido un faro en el universo musical. A lo largo de los a\u00f1os, la empresa ha evolucionado din\u00e1micamente, adapt\u00e1ndose con astucia a las cambiantes demandas del mercado. Actualmente, Txirula posee un extenso inventario de m\u00e1s de 8.000 art\u00edculos y 12.000 referencias, respaldado por un equipo de 10 personas compuesto exclusivamente por m\u00fasicos, proporcionando as\u00ed un valor distintivo a sus servicios.<\/p>\n

Cuando la empresa decidi\u00f3 iniciar la colaboraci\u00f3n con Probance, se encontraba en un momento clave de su desarrollo: el impulso estrat\u00e9gico del canal online era esencial para su crecimiento continuo.<\/strong><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbVisuel + chiffre cl\u00e9s\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb max_width=\u00bb2560px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ccd5dd\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/phone.png\u00bb alt=\u00bbphone\u00bb title_text=\u00bbphone\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb max_height=\u00bb600px\u00bb custom_padding=\u00bb50px||50px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbchiffre\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#e5eaee\u00bb text_orientation=\u00bbcenter\u00bb height=\u00bb33%\u00bb custom_padding=\u00bb100px||80px||false|false\u00bb custom_padding_tablet=\u00bb60px||60px||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

+ 550.000\u20ac<\/strong>
Generados por las automatizaciones en 2023<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbchiffre\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f2f5f5″ text_orientation=\u00bbcenter\u00bb height=\u00bb34%\u00bb custom_padding_tablet=\u00bb60px||60px||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

28%<\/strong>
de los ingresos atribuidos a automatizaciones proviene de cestas abandonadas.<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbchiffre\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#e5ebeb\u00bb text_orientation=\u00bbcenter\u00bb height=\u00bb33%\u00bb custom_padding_tablet=\u00bb60px||60px||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

27%<\/strong>
de su facturaci\u00f3n online se atribuye al email marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bb2 blocs de texte\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb max_width=\u00bb2560px\u00bb custom_padding=\u00bb130px||130px||false|false\u00bb custom_padding_tablet=\u00bb0px||80px||false|false\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb36px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Un antes y un despu\u00e9s en las comunicaciones: personalizar todos los correos sin dedicar horas y horas<\/h2>\n

Hasta hace a\u00f1o y medio, Txirula llevaba a cabo sus estrategias de email marketing utilizando otras herramientas, mediante las que enviaban correos de manera puntual a toda su base de datos. Sin embargo, la metodolog\u00eda era limitada, ya que no permit\u00eda automatizar procesos. Fue entonces cuando decidieron dar un giro a su enfoque y comenzaron a colaborar con Probance.<\/p>\n

Desde la implementaci\u00f3n de Probance, la din\u00e1mica de Txirula ha experimentado un cambio significativo. Ahora, son capaces de enviar correos automatizados sin dejar de lado la personalizaci\u00f3n de las comunicaciones. Los flujos automatizados permiten enviar mensajes autom\u00e1ticos en momentos estrat\u00e9gicos, aprovechando as\u00ed las oportunidades donde la probabilidad de conversi\u00f3n es m\u00e1s elevada.<\/p>\n

Este enfoque m\u00e1s sofisticado maximiza las posibilidades de conversi\u00f3n y mejora notablemente la experiencia del usuario al recibir comunicaciones relevantes y oportunas.<\/p>\n

La colaboraci\u00f3n con Probance ha demostrado ser un cambio positivo en la estrategia de marketing de Txirula, permiti\u00e9ndoles adaptarse de manera m\u00e1s \u00e1gil y efectiva a las din\u00e1micas del mercado.<\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbBloc cas client\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/txirula_guitar_elec-scaled.jpg\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbcenter_left\u00bb width=\u00bb84%\u00bb max_width=\u00bb84%\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb550px\u00bb min_height_tablet=\u00bbauto\u00bb min_height_phone=\u00bbauto\u00bb min_height_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb custom_padding_phone=\u00bb\u00bb background_last_edited=\u00bbon|desktop\u00bb background_enable_image_tablet=\u00bboff\u00bb background_position_tablet=\u00bbtop_left\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ transform_scale_tablet=\u00bb\u00bb transform_scale_phone=\u00bb\u00bb transform_scale_last_edited=\u00bbon|tablet\u00bb transform_translate_tablet=\u00bb\u00bb transform_translate_phone=\u00bb\u00bb transform_translate_last_edited=\u00bbon|tablet\u00bb transform_translate_linked=\u00bboff\u00bb transform_rotate_tablet=\u00bb\u00bb transform_rotate_phone=\u00bb\u00bb transform_rotate_last_edited=\u00bbon|tablet\u00bb transform_skew_tablet=\u00bb\u00bb transform_skew_phone=\u00bb\u00bb transform_skew_last_edited=\u00bbon|tablet\u00bb transform_origin_tablet=\u00bb\u00bb transform_origin_phone=\u00bb\u00bb transform_origin_last_edited=\u00bbon|tablet\u00bb transform_styles_last_edited=\u00bbon|tablet\u00bb positioning=\u00bbabsolute\u00bb position_origin_a=\u00bbcenter_right\u00bb position_origin_a_tablet=\u00bbbottom_right\u00bb position_origin_a_phone=\u00bb\u00bb position_origin_a_last_edited=\u00bbon|phone\u00bb position_origin_f_tablet=\u00bb\u00bb position_origin_f_phone=\u00bb\u00bb position_origin_f_last_edited=\u00bbon|tablet\u00bb position_origin_r_tablet=\u00bb\u00bb position_origin_r_phone=\u00bb\u00bb position_origin_r_last_edited=\u00bbon|tablet\u00bb width=\u00bb65%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb2560px\u00bb custom_padding=\u00bb50px|60px|50px|60px|false|false\u00bb transform_styles_tablet=\u00bb\u00bb transform_styles_phone=\u00bb\u00bb positioning_tablet=\u00bbrelative\u00bb positioning_phone=\u00bb\u00bb positioning_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]MIkel Moisen<\/strong>
\nSocio y director de Txirula[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb20px\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb26px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\u201cA nivel anal\u00edtico, estamos muy satisfechos. Probance nos brinda la capacidad de afinar nuestras estrategias al detalle y nos permite que sean m\u00e1s impactantes y personalizadas\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbTexte + visuel\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb80px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb2560px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#e5eaee\u00bb custom_padding=\u00bb140px|8%|140px|8%|false|false\u00bb custom_padding_tablet=\u00bb|8%||8%|false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb36px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Una estrategia omnicanal: el SMS como gran aliado<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Txirula incorpor\u00f3 a su estrategia una campa\u00f1a de SMS que mediante la que obtuvo resultados sorprendentes.<\/p>\n

Con un solo SMS por contacto, la campa\u00f1a fue un \u00e9xito en facturaci\u00f3n. La tasa de respuesta fue excepcional, conectando de manera directa y efectiva con la comunidad de la tienda.<\/p>\n

Esta estrategia no solo super\u00f3 expectativas, sino que tambi\u00e9n demostr\u00f3 la alta eficacia del marketing por mensajes de texto.<\/p>\n

Los datos clave de la campa\u00f1a:<\/p>\n

    \n
  • + 11.500 SMS enviados<\/li>\n
  • Tasa de apertura de 88,94%<\/li>\n
  • M\u00e1s de 28.000\u20ac generados v\u00eda SMS<\/li>\n<\/ul>\n

    Las campa\u00f1as de SMS revelan ser una estrategia con resultados muy significativos para las empresas que deciden implementarla.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/Txirula-1.jpg\u00bb custom_css_main_element=\u00bbdisplay: flex;||flex-direction: column;||justify-content: center;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbContenu texte\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb max_width=\u00bb2560px\u00bb custom_padding=\u00bb125px||125px||false|false\u00bb custom_padding_tablet=\u00bb0px||60px||false|false\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb36px\u00bb custom_margin=\u00bb||8vh||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    El an\u00e1lisis de los datos: la clave para mejorar<\/h2>\n

    Cuando le preguntamos a Mikel sobre los puntos a destacar sobre Probance, nos cuenta que a nivel anal\u00edtico est\u00e1 muy contento, ya que puede afinar sus estrategias al detalle. En un momento en el que es muy importante destacar en la bandeja de entrada, el uso de los reportes e informes ha permitido a Txirula evaluar de manera m\u00e1s precisa el rendimiento de sus campa\u00f1as, identificando qu\u00e9 aspectos generan un mayor impacto en las visitas y ajustando estrategias en consecuencia.<\/p>\n

    Esto, sumado al tiempo que se ahorran con las automatizaciones, consigue que puedan hacer grandes estrategias de email marketing. La capacidad de automatizar procesos no solo ha agilizado sus operaciones, sino que tambi\u00e9n ha liberado tiempo para centrarse en otros aspectos de la comunicaci\u00f3n.<\/p>\n

     <\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb36px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Tener una gestora de cuentas a tu disposici\u00f3n tiene una gran importancia estrat\u00e9gica<\/h2>\n

    M\u00e1s all\u00e1 de su intuitiva interfaz, el valor real de Probance se manifiesta a trav\u00e9s de la colaboraci\u00f3n con su agente de cuentas. La importancia de tener a este profesional a su disposici\u00f3n se refleja en las reuniones peri\u00f3dicas, donde se abordan no solo dudas, sino tambi\u00e9n propuestas de mejora estrat\u00e9gica.<\/p>\n

    Probance se convierte de esta manera en socio estrat\u00e9gico de sus clientes. Durante las reuniones, Mikel no solo resuelve inquietudes operativas, sino que tambi\u00e9n aprovecha al m\u00e1ximo la herramienta, descubre nuevas funcionalidades y explora enfoques m\u00e1s efectivos. La presencia constante del agente de cuentas se ha vuelto indispensable en la implementaci\u00f3n eficaz de la herramienta y en la evoluci\u00f3n constante de las estrategias de Txirula.<\/p>\n

     <\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbListe avec icones\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#e5eaee\u00bb custom_padding=\u00bb95px||140px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbTitre liste\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb max_width=\u00bb2560px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb48px\u00bb custom_padding=\u00bb||0px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

    Los beneficios para Txirula<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ admin_label=\u00bbIcon + titre + texte\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb84%\u00bb max_width=\u00bb2560px\u00bb custom_margin=\u00bb40px|auto|0px|auto|false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/picto_analyse.png\u00bb alt=\u00bbpicto_analyse\u00bb title_text=\u00bbpicto_analyse\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ width=\u00bb100%\u00bb max_width=\u00bb100px\u00bb height=\u00bb100px\u00bb custom_css_main_element=\u00bbborder-radius:50%;\u00bb border_color_all=\u00bb#AABAC7″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbArchia Medium||||||||\u00bb header_3_text_color=\u00bb#000000″ text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    An\u00e1lisis y reportes al detalle<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Con an\u00e1lisis y reportes sobre comportamientos se favorece una respuesta \u00e1gil a las din\u00e1micas del mercado.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/picto_time.png\u00bb alt=\u00bbpicto_time\u00bb title_text=\u00bbpicto_time\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ width=\u00bb100%\u00bb max_width=\u00bb100px\u00bb height=\u00bb100px\u00bb custom_css_main_element=\u00bbborder-radius:50%;\u00bb border_color_all=\u00bb#AABAC7″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbArchia Medium||||||||\u00bb header_3_text_color=\u00bb#000000″ text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Mejor inversi\u00f3n del tiempo<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Las automatizaciones y la simplicidad en la creaci\u00f3n de newsletters han optimizado significativamente el trabajo.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/picto_omnichanel.png\u00bb alt=\u00bbpicto_omnichanel\u00bb title_text=\u00bbpicto_omnichanel\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000″ width=\u00bb100%\u00bb max_width=\u00bb100px\u00bb height=\u00bb100px\u00bb custom_css_main_element=\u00bbborder-radius:50%;\u00bb border_color_all=\u00bb#AABAC7″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb header_3_font=\u00bbArchia Medium||||||||\u00bb header_3_text_color=\u00bb#000000″ text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Estrategia omnicanal<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Mejora la interacci\u00f3n, optimiza la adaptabilidad y asegura una conexi\u00f3n continua y efectiva con la audiencia en cualquier punto de contacto<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbBloc contact\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb68%\u00bb width_tablet=\u00bb84%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb2560px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb150px||150px||false|false\u00bb custom_padding_tablet=\u00bb80px||80px||false|false\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Comienza ya<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNyJ9fQ==@\u00bb button_text=\u00bbCont\u00e1ctanos\u00bb button_alignment=\u00bbcenter\u00bb button_alignment_tablet=\u00bbleft\u00bb button_alignment_phone=\u00bb\u00bb button_alignment_last_edited=\u00bbon|desktop\u00bb module_class=\u00bbhome-btn-first\u00bb _builder_version=\u00bb4.25.2″ _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#000000″ button_border_width=\u00bb0px\u00bb button_border_color=\u00bbRGBA(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_use_icon=\u00bboff\u00bb custom_padding=\u00bb30px|60px|30px|90px|false|false\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    El caso de Txirula \u00abProbance nos brinda la capacidad de afinar nuestras estrategias al detalle y nos permite que sean m\u00e1s impactantes\u00bbLa transici\u00f3n a Probance represent\u00f3 un paso estrat\u00e9gico: permiti\u00f3 avanzar hacia un enfoque m\u00e1s sofisticado en las campa\u00f1as de email marketing Desde su establecimiento en 1979, Txirula Musik ha sido un faro en el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6224","page","type-page","status-publish","hentry"],"yoast_head":"\nEl caso de Txirula - Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/probance.com\/customers\/the-txirula-story\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El caso de Txirula - 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