{"id":6521,"date":"2025-02-28T00:07:12","date_gmt":"2025-02-28T00:07:12","guid":{"rendered":"https:\/\/probance.com\/?page_id=6521"},"modified":"2025-02-28T00:08:30","modified_gmt":"2025-02-28T00:08:30","slug":"el-caso-de-artemiranda","status":"publish","type":"page","link":"https:\/\/probance.com\/es\/clientes\/el-caso-de-artemiranda\/","title":{"rendered":"El caso de Artemiranda"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbIntro visuel\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb background_image=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/01\/1.png\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb75%\u00bb background_position=\u00bbbottom_center\u00bb height=\u00bb1000px\u00bb height_tablet=\u00bb600px\u00bb height_phone=\u00bb600px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb199px||||false|false\u00bb custom_margin_tablet=\u00bb28px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||||false|false\u00bb background_last_edited=\u00bbon|phone\u00bb background_enable_image_tablet=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#D5DFDE\u00bb positioning=\u00bbabsolute\u00bb position_origin_a=\u00bbtop_right\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb-122px||||false|false\u00bb custom_margin_tablet=\u00bb80px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb5vh|5%|5vh|5%|true|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2021\/06\/LOGOS-PROBANCE_LOGO-PROBANCE-noir-sans.svg\u00bb title_text=\u00bbLOGOS-PROBANCE_LOGO PROBANCE noir sans\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb30%\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/01\/Logo2.png\u00bb title_text=\u00bbLogo2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

El caso de Artemiranda<\/h1>\n

\u00abComo cliente te gusta sentirte atendido y en Probance lo hac\u00e9is muy bien\u00bb<\/span><\/h2>\n

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Artemiranda buscaba trasladar la experiencia de compra de una tienda f\u00edsica a un ordenador.<\/h2>\n

Artemiranda, una empresa familiar con m\u00e1s de un siglo de historia. A lo largo de su trayectoria, la cercan\u00eda y el trato personalizado con cada uno de sus clientes han sido sus valores primordiales<\/strong>. Trasladar la experiencia de compra que se tiene en una tienda f\u00edsica al canal online era una de sus prioridades a la hora de desarrollarse en el mundo online. Con la creciente digitalizaci\u00f3n del mercado, la empresa buscaba trasladar esa experiencia de compra f\u00edsica a su tienda online. Aqu\u00ed es donde entr\u00f3 en juego Probance, cuyas automatizaciones y recomendaciones de producto han sido fundamentales en el proceso.<\/p>\n

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4500<\/p>\n

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Productos<\/p>\n

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9<\/p>\n

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Categor\u00edas<\/p>\n

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37<\/p>\n

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Subcategor\u00edas<\/p>\n

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Antes de colaborar con Probance, Artemiranda realizaba sus campa\u00f1as de email de forma completamente manual y sin automatizar. Aunque ya contaban con un recomendador onsite b\u00e1sico, la empresa necesitaba una soluci\u00f3n m\u00e1s avanzada para mejorar la experiencia del cliente y optimizar su estrategia de marketing.<\/strong><\/p>\n

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Empresa<\/strong>
Artemiranda<\/p>\n

Sector<\/b>
Bellas artes<\/p>\n

Plataforma ecommerce<\/strong>
Prestashop<\/p>\n

Oferta<\/strong>
Essentials We Do It All<\/p>\n

Escenarios activados<\/strong>
Alerta novedades
Alerta descuento
Back in stock
Cesta abandonada
Venta cruzada
Post visita
Re-sell.<\/p>\n

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\u201cProbance es una herramienta completamente integrada en nuestro proyecto empresarial. Nadie se plantea otras opciones. De hecho, tenemos encima de la mesa proyectos para desarrollar con vosotros.\u201d<\/p>\n

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Desde la implementaci\u00f3n de Probance, Artemiranda ha observado una mejora significativa en sus m\u00e9tricas de marketing. De hecho, a las pocas semanas pudieron observar un claro cambio de tendencia.<\/p>\n

La automatizaci\u00f3n ha permitido que el equipo de marketing ahorre tiempo y recursos para enfocarse en estrategias m\u00e1s creativas y de mayor impacto.<\/p>\n

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Artemiranda encontr\u00f3 en Probance una soluci\u00f3n integral para ir m\u00e1s all\u00e1 de la simple automatizaci\u00f3n de sus correos electr\u00f3nicos<\/h2>\n

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\"\"
Automatizaci\u00f3n del email marketing<\/strong>
con una herramienta que permite enviar correos personalizados y relevantes, bas\u00e1ndose en el comportamiento y las preferencias de los clientes.
<\/span><\/div>\n

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\"\"
Recomendaciones personalizadas<\/strong>
implementaci\u00f3n de un algoritmo inteligente que sugiere productos a los clientes seg\u00fan sus intereses y comportamientos previos.
<\/span><\/div>\n

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\"\"
Escenarios de marketing automatizados y listos para su uso<\/b>
como el recordatorio de carrito abandonado, el remarketing post visita, escenario de venta cruzada…
<\/span><\/div>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/02\/graphe_sp.png\u00bb title_text=\u00bbgraphe_sp\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\u201cAl implementar Probance, observamos que las recomendaciones generadas por el algoritmo eran precisas, lo cual es impresionante<\/strong>. Adem\u00e1s, tras ajustar la frecuencia y periodicidad de los env\u00edos las tasas de apertura actualmente son excelentes. Nuestros clientes son maravillosos y fieles, conf\u00edan en nosotros y abren nuestros correos. Gracias a Probance, esta relaci\u00f3n de quid pro quo se ha fortalecido y multiplicado.\u201d<\/p>\n

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\u201cComo cliente te gusta sentirte atendido y en Probance lo hac\u00e9is muy bien\u201d<\/h2>\n

Con m\u00e1s de 100 a\u00f1os de historia, Artemiranda tiene como valor fundamental el trato humano con sus clientes. Se han destacado por ofrecer un servicio donde se asesora de manera cercana y personal: conocen los nombres de sus clientes, sus preferencias y sus diferentes necesidades. Este compromiso con la cercan\u00eda y la personalizaci\u00f3n se traslada perfectamente a su relaci\u00f3n con Probance. La importancia del trato personalizado que reciben de Probance se traduce en una experiencia de atenci\u00f3n al cliente muy positiva<\/p>\n

\u201cLa herramienta funciona bien, el servicio de atenci\u00f3n al cliente es \u00f3ptimo, y cuando surge alg\u00fan problema, lo solucion\u00e1is r\u00e1pidamente. Adem\u00e1s, cuando se realiza una sugerencia, esta es aceptada, estudiada y analizada minuciosamente. Si surgen dudas sobre alguna sugerencia, se organiza una entrevista con el equipo t\u00e9cnico para explorar las posibles soluciones. La clave es tener voluntad de soluci\u00f3n y en Probance la ten\u00e9is.<\/p>\n

Ya habr\u00e1 muchas m\u00e1quinas y muchas IA que har\u00e1n muchas cosas pero el ser humano es un ser social y nos gusta sentirnos atendidos\u201d.<\/strong><\/p>\n

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Daniel Miranda<\/strong>
CEO of Artemiranda<\/p>\n

%22At Probance, they listen to the client a lot. It is essential to collaborate with companies that support you when you have a problem, with whom you know you will be accompanied throughout the journey.%22<\/p>\n

\u00bb content_phone=\u00bb<\/p>\n

Daniel Miranda<\/strong>
CEO of Artemiranda<\/p>\n

%22At Probance, they listen to the client a lot. It is essential to collaborate with companies that support you when you have a problem, with whom you know you will be accompanied throughout the journey.%22<\/p>\n

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Daniel Miranda<\/strong>
CEO de Artemiranda<\/span><\/p>\n

\u201cEn Probance se escucha mucho al cliente. Es fundamental colaborar con empresas que te apoyan cuando tienes un problema, con las que sabes que estar\u00e1s acompa\u00f1ado durante todo el camino \u201d<\/p>\n

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Gracias a la potencia del algoritmo, Artemiranda recomienda productos en sus automatizaciones como lo har\u00edan sus expertos.<\/h2>\n

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Con el algoritmo de Probance, Artemiranda analiza las compras y visitas web de sus clientes, logrando recomendaciones tan adaptadas y humanas como las que ofrecer\u00edan sus propios expertos, sin el tiempo y esfuerzo que esto normalmente requerir\u00eda.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb44px||57px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/02\/last_row_es1.png\u00bb title_text=\u00bblast_row_es1″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/02\/last_row_en2.png\u00bb title_text=\u00bblast_row_en2″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/02\/last_row_es3.png\u00bb title_text=\u00bblast_row_es3″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#D5DFDE\u00bb custom_padding=\u00bb2vh|20px|2vh|20px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Las ventajas para Artemiranda<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#D5DFDE\u00bb custom_padding=\u00bb||5vh||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/01\/picto_smart_reco.png\u00bb title_text=\u00bbpicto_smart_reco\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb19px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||8px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Recomendaciones inteligentes<\/strong><\/p>\n

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Personaliza las recomendaciones de productos para cada cliente seg\u00fan sus gustos e intereses.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/01\/picto-commitment.png\u00bb title_text=\u00bbpicto commitment\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb19px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||8px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Compromiso y acompa\u00f1amiento<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Asesoramiento a medida, sugerencias innovadoras y la tranquilidad de saber que hay detr\u00e1s.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2025\/01\/picto-fct.png\u00bb title_text=\u00bbpicto fct\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb19px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||8px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Funcionalidades Avanzadas<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Patrones de comportamiento, segmentaci\u00f3n detallada, flujos de trabajo automatizados y programaci\u00f3n de env\u00edos.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

El caso de Artemiranda \u00abComo cliente te gusta sentirte atendido y en Probance lo hac\u00e9is muy bien\u00bbArtemiranda buscaba trasladar la experiencia de compra de una tienda f\u00edsica a un ordenador. Artemiranda, una empresa familiar con m\u00e1s de un siglo de historia. A lo largo de su trayectoria, la cercan\u00eda y el trato personalizado con cada […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6521","page","type-page","status-publish","hentry"],"yoast_head":"\nEl caso de Artemiranda - Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/probance.com\/customers\/the-artemiranda-story\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El caso de Artemiranda - Probance\" \/>\n<meta property=\"og:description\" content=\"El caso de Artemiranda "Como cliente te gusta sentirte atendido y en Probance lo hac\u00e9is muy bien"Artemiranda buscaba trasladar la experiencia de compra de una tienda f\u00edsica a un ordenador. 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