{"id":6173,"date":"2024-05-30T22:24:11","date_gmt":"2024-05-30T22:24:11","guid":{"rendered":"https:\/\/probance.com\/?page_id=6173"},"modified":"2024-08-27T16:28:19","modified_gmt":"2024-08-27T16:28:19","slug":"le-cas-de-shopping-in-ibiza","status":"publish","type":"page","link":"https:\/\/probance.com\/fr\/clients\/le-cas-de-shopping-in-ibiza\/","title":{"rendered":"Le cas de Shopping in Ibiza"},"content":{"rendered":"

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Le cas de Shopping in Ibiza<\/span><\/span><\/h1>\n

\u201cPlus de la moiti\u00e9 des id\u00e9es proviennent de propositions d\u2019am\u00e9lioration formul\u00e9es par Probance\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContenu texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Shopping in Ibiza avait besoin d\u2019un outil permettant une hyperpersonnalisation et la possibilit\u00e9 de connecter son magasin physique et sa boutique en ligne.<\/h2>\n

Avec deux magasins physiques \u00e0 Ibiza, le groupe La Sirena y Art propose ses services aux r\u00e9sidents de l\u2019\u00eele ainsi qu\u2019aux milliers de touristes qui la visitent depuis plus de 50 ans. Forts de leur succ\u00e8s \u00e0 Ibiza, ils ont d\u00e9cid\u00e9 d\u2019\u00e9largir leurs horizons en lan\u00e7ant la boutique en ligne \u201cShopping in Ibiza\u201d. Depuis deux ans maintenant, ils accordent une attention particuli\u00e8re \u00e0 leurs clients, les consid\u00e9rant avant tout comme des individus.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbVisuel + chiffre cl\u00e9s\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#7ac6cb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/05\/phone-1.png\u00a0\u00bb alt=\u00a0\u00bbphone\u00a0\u00bb title_text=\u00a0\u00bbphone\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_height=\u00a0\u00bb600px\u00a0\u00bb custom_padding=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#b0dee0″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb33%\u00a0\u00bb custom_padding=\u00a0\u00bb100px||80px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

+ 570.000\u20ac<\/strong>
G\u00e9n\u00e9r\u00e9s par Probance en 2023<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#d6edf0″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb34%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

+14%<\/strong>
De chiffre d\u2019affaires en ligne<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#e4f4f5″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb33%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

20%<\/strong>
Des paniers abandonn\u00e9s ont \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9s<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bb2 blocs de texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb130px||130px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Personnaliser les communications : un point essentiel pour se d\u00e9marquer<\/h2>\n

Iv\u00e1n Mart\u00ednez occupe le poste de responsable de la technologie (CTO) chez Shopping in Ibiza et est membre du comit\u00e9 de direction. Il assure la coordination de toute l\u2019\u00e9quipe technologique, tant dans la gestion des syst\u00e8mes que dans le d\u00e9veloppement, tout en \u00e9tant \u00e0 la t\u00eate du d\u00e9partement du marketing digital<\/p>\n

Ils ont commenc\u00e9 \u00e0 travailler avec Probance lorsqu\u2019ils cherchaient des solutions pour r\u00e9cup\u00e9rer les paniers abandonn\u00e9s. \u201cNous avons constat\u00e9 que nous avions une base de donn\u00e9es assez \u00e9tendue de clients qui commen\u00e7aient le processus d\u2019achat, mais ne le finalisaient pas. \u00c0 ce moment-l\u00e0, en cherchant des alternatives, ils nous ont contact\u00e9s et tout s\u2019est parfaitement harmonis\u00e9. Ils nous ont parl\u00e9 de toutes les automatisations disponibles et d\u2019un aspect strat\u00e9gique pour notre entreprise que nous n\u2019avions pas envisag\u00e9 au d\u00e9part : la possibilit\u00e9 de tirer parti des tendances que nous observions dans notre magasin physique, en les croisant avec celles du magasin en ligne, afin de proposer des offres encore plus personnalis\u00e9es aux clients\u201d.<\/p>\n

 <\/p>\n

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Iv\u00e1n Mart\u00ednez<\/strong>
CTO de Shopping in Ibiza<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u201cProbance sugg\u00e8re ce qui int\u00e9resse le client, et nous obtenons un retour tr\u00e8s clair et mesurable. Nous \u00e9conomisons beaucoup de temps dans la conception des emails tout en offrant un contenu personnalis\u00e9 sans effort.\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bb2 blocs de texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb130px||130px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Un seul et m\u00eame outil pour g\u00e9rer le magasin physique et la boutique en ligne<\/h2>\n

Communiquer avec les clients du magasin physique par le biais du marketing par email a eu un impact exceptionnel pour Shopping in Ibiza. Avec une base de donn\u00e9es d\u00e9passant les 40 000 clients, l\u2019entreprise a \u00e9t\u00e9 confront\u00e9e \u00e0 un d\u00e9fi de taille : synchroniser et unifier ses communications num\u00e9riques avec les clients des \u00e9tablissements.<\/p>\n

Les points de vente repr\u00e9sentaient 98,5% de leur chiffre d\u2019affaires. En tirant parti des donn\u00e9es collect\u00e9es lors des transactions en magasin physique, Shopping in Ibiza a r\u00e9ussi \u00e0 int\u00e9grer de mani\u00e8re synergique ses op\u00e9rations en ligne et hors ligne. Cette fusion strat\u00e9gique a eu un impact positif en offrant une compr\u00e9hension approfondie du comportement client et en permettant la mise en place d\u2019offres plus personnalis\u00e9es.<\/p>\n

 <\/p>\n

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La personnalisation au plus haut niveau gr\u00e2ce \u00e0 l\u2019IA<\/h2>\n

Iv\u00e1n et son \u00e9quipe avaient l\u2019habitude d\u2019utiliser un outil pour effectuer une segmentation manuelle de leur base de donn\u00e9es. Ils devaient cr\u00e9er un e-mail sp\u00e9cifique pour chaque audience, impliquant ainsi la r\u00e9flexion, la r\u00e9daction et la s\u00e9lection des produits sp\u00e9cifiques pour chaque groupe de personnes.<\/p>\n

Avec l\u2019introduction de Probance, leur approche a radicalement chang\u00e9. Au lieu de cr\u00e9er des emails personnalis\u00e9s pour chaque segment, ils utilisent maintenant un seul mod\u00e8le et laissent l\u2019outil se charger de la personnalisation. Probance analyse les go\u00fbts, les ant\u00e9c\u00e9dents et les comportements des utilisateurs, adaptant automatiquement le contenu de l\u2019email pour offrir une exp\u00e9rience plus personnalis\u00e9e \u00e0 chaque destinataire. Ce changement a consid\u00e9rablement simplifi\u00e9 et optimis\u00e9 le processus de communication, permettant \u00e0 l\u2019\u00e9quipe de se concentrer davantage sur la strat\u00e9gie globale et d\u2019enrichir l\u2019interaction avec ses clients.<\/p>\n

 <\/p>\n

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Bien plus qu\u2019un outil de marketing par email : un partenaire global<\/h2>\n

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Probance offre \u00e0 Shopping in Ibiza une solution sur mesure qui va bien au-del\u00e0 d\u2019une simple implication, leur permettant ainsi d\u2019\u00e9conomiser du temps tout en b\u00e9n\u00e9ficiant d\u2019un service client proactif et attentif.<\/p>\n

Parmi les \u00e9l\u00e9ments clefs, on retrouve :<\/p>\n

    \n
  • Une base de donn\u00e9es int\u00e9grant divers flux, consolidant notamment les informations sur les clients en magasin et en ligne, le catalogue de produits ainsi que le type et le volume des commandes.<\/li>\n<\/ul>\n

     <\/p>\n

      \n
    • La mise en place de plus de 10 automatisations diff\u00e9rentes couvrant les diff\u00e9rents besoins en fonction du stade d\u2019achat. Celles-ci incluent, en plus du panier abandonn\u00e9 bien connu, le suivi post-visite ou l\u2019alerte de r\u00e9duction.<\/li>\n<\/ul>\n

       <\/p>\n

        \n
      • La possibilit\u00e9 de mettre en oeuvre des strat\u00e9gies de newsletters r\u00e9guli\u00e8res automatis\u00e9es, offrant un contenu enti\u00e8rement personnalis\u00e9 en fonction des int\u00e9r\u00eats et des achats effectu\u00e9s par le client.<\/li>\n<\/ul>\n

         <\/p>\n

          \n
        • Un service client toujours disponible et r\u00e9actif.<\/li>\n<\/ul>\n

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          Le suivi du Customer Success: une attention sans faille<\/h2>\n

          \u201cLe fait d\u2019avoir une personne d\u00e9di\u00e9e au suivi du compte est une v\u00e9ritable aubaine.<\/p>\n

          Les r\u00e9unions sont planifi\u00e9es de mani\u00e8re \u00e0 laisser suffisamment de temps pour observer les changements dans les diff\u00e9rents flux automatis\u00e9s. De plus, elles permettent d\u2019identifier quelles strat\u00e9gies et actions fonctionnent bien et lesquelles ne fonctionnent pas, afin de prendre des d\u00e9cisions efficaces concernant les modifications.<\/p>\n

          Avoir un gestionnaire de comptes pour assurer ce suivi est crucial, car c\u2019est un r\u00f4le extr\u00eamement proactif. Il ne se contente pas de r\u00e9pondre \u00e0 nos besoins, mais identifie \u00e9galement des axes d’am\u00e9lioration lors de la r\u00e9vision des campagnes.<\/p>\n

          Plus de la moiti\u00e9 des id\u00e9es proviennent des suggestions d’am\u00e9lioration de Probance plut\u00f4t que de besoins directs, ce que nous appr\u00e9cions \u00e9norm\u00e9ment.
          Nous avons beaucoup aim\u00e9 les propositions de design de l’\u00e9quipe Probance, car elles ont d\u00e9montr\u00e9 une approche innovante et un engagement fort envers l’am\u00e9lioration continue de nos emails automatis\u00e9s .<\/p>\n

          De plus, en cas de probl\u00e8me ponctuel, que ce soit par email ou lors d\u2019une r\u00e9union, nous l\u2019avons abord\u00e9 et r\u00e9solu. Dans ce contexte, le suivi de notre Customer Success est irr\u00e9prochable.\u201d<\/p>\n

           <\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbListe avec icones\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#7ac6cb\u00a0\u00bb custom_padding=\u00a0\u00bb95px||140px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbTitre liste\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb48px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          Les avantages pour Shopping in Ibiza<\/h3>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ admin_label=\u00a0\u00bbIcon + titre + texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb40px|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/05\/picto_hight_perf.png\u00a0\u00bb alt=\u00a0\u00bbpicto_hight_perf\u00a0\u00bb title_text=\u00a0\u00bbpicto_hight_perf\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbborder-radius:50%;\u00a0\u00bb border_color_all=\u00a0\u00bb#AABAC7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          Une plateforme performante<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          Analyse des comportements, segmentation avanc\u00e9e, automatisation des flux, planification des envois… tout cela sur une seule et m\u00eame plateforme.<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/05\/picto_optim.png\u00a0\u00bb alt=\u00a0\u00bbpicto_optim\u00a0\u00bb title_text=\u00a0\u00bbpicto_optim\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbborder-radius:50%;\u00a0\u00bb border_color_all=\u00a0\u00bb#AABAC7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          Optimisation de la strat\u00e9gie<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          L\u2019int\u00e9gration des donn\u00e9es des magasins physiques et de la boutique en ligne permet une synchronisation et une personnalisation approfondie. Cela renforce l\u2019adaptation des messages aux besoins des clients.<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/05\/picto_support-1.png\u00a0\u00bb alt=\u00a0\u00bbpicto_support\u00a0\u00bb title_text=\u00a0\u00bbpicto_support\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbborder-radius:50%;\u00a0\u00bb border_color_all=\u00a0\u00bb#AABAC7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          Un accompagnement sp\u00e9cialis\u00e9<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          Un suivi exceptionnel gr\u00e2ce \u00e0 une approche enti\u00e8rement personnalis\u00e9e, une efficacit\u00e9 dans la r\u00e9solution des probl\u00e8mes et une attention continue et proactive.<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBloc contact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb74%\u00a0\u00bb width_tablet=\u00a0\u00bb84%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb150px||150px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

          \n
          \n
          \n

          Lancez-vous<\/h2>\n<\/div>\n<\/div>\n<\/div>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNyJ9fQ==@\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bb\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_class=\u00a0\u00bbhome-btn-first\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|60px|30px|90px|false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          Le cas de Shopping in Ibiza \u201cPlus de la moiti\u00e9 des id\u00e9es proviennent de propositions d\u2019am\u00e9lioration formul\u00e9es par Probance\u201dShopping in Ibiza avait besoin d\u2019un outil permettant une hyperpersonnalisation et la possibilit\u00e9 de connecter son magasin physique et sa boutique en ligne. Avec deux magasins physiques \u00e0 Ibiza, le groupe La Sirena y Art propose ses […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2669,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6173","page","type-page","status-publish","hentry"],"yoast_head":"\nLe cas de Shopping in Ibiza - Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/probance.com\/customers\/the-shopping-in-ibiza-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cas de Shopping in Ibiza - Probance\" \/>\n<meta property=\"og:description\" content=\"Le cas de Shopping in Ibiza \u201cPlus de la moiti\u00e9 des id\u00e9es proviennent de propositions d\u2019am\u00e9lioration formul\u00e9es par Probance\u201dShopping in Ibiza avait besoin d\u2019un outil permettant une hyperpersonnalisation et la possibilit\u00e9 de connecter son magasin physique et sa boutique en ligne. 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