{"id":6256,"date":"2024-06-18T19:00:22","date_gmt":"2024-06-18T19:00:22","guid":{"rendered":"https:\/\/probance.com\/?page_id=6256"},"modified":"2024-08-27T16:19:24","modified_gmt":"2024-08-27T16:19:24","slug":"le-cas-de-txirula","status":"publish","type":"page","link":"https:\/\/probance.com\/fr\/clients\/le-cas-de-txirula\/","title":{"rendered":"Le cas de Txirula"},"content":{"rendered":"

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Le cas de Txirula
<\/span><\/span><\/h1>\n

\u00ab\u00a0Probance nous offre la capacit\u00e9 d\u2019affiner nos strat\u00e9gies en d\u00e9tail et nous permet de les rendre plus percutantes et personnalis\u00e9es.\u00a0\u00bb<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContenu texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La transition vers Probance a \u00e9t\u00e9 une \u00e9tape strat\u00e9gique : elle a permis de passer \u00e0 une approche plus sophistiqu\u00e9e dans les campagnes de marketing par email.<\/h2>\n

Depuis sa cr\u00e9ation en 1979, Txirula Musik a \u00e9t\u00e9 un phare dans l\u2019univers musical. Au fil des ans, l\u2019entreprise a \u00e9volu\u00e9 de mani\u00e8re dynamique, adaptant astucieusement ses strat\u00e9gies pour r\u00e9pondre aux \u00e9volutions du march\u00e9. Aujourd\u2019hui, Txirula propose un vaste inventaire de plus de 8 000 articles et 12 000 r\u00e9f\u00e9rences, avec une \u00e9quipe de 10 personnes enti\u00e8rement compos\u00e9e de musiciens, offrant ainsi une valeur distinctive \u00e0 ses services.<\/p>\n

Lorsque l\u2019entreprise a d\u00e9cid\u00e9 de collaborer avec Probance, elle se trouvait \u00e0 un moment clef de son d\u00e9veloppement : la dynamisation strat\u00e9gique du canal en ligne \u00e9tait essentielle pour assurer sa croissance continue.<\/strong><\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbVisuel + chiffre cl\u00e9s\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ccd5dd\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/05\/phone-1.png\u00a0\u00bb alt=\u00a0\u00bbphone\u00a0\u00bb title_text=\u00a0\u00bbphone\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_height=\u00a0\u00bb600px\u00a0\u00bb custom_padding=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#e5eaee\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb33%\u00a0\u00bb custom_padding=\u00a0\u00bb100px||80px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

+ 550.000\u20ac<\/strong>
G\u00e9n\u00e9r\u00e9s par les automatisations en 2023<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f2f5f5″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb34%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

28%<\/strong>
des revenus issus des automatisations proviennent des paniers abandonn\u00e9s.<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbchiffre\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#e5ebeb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb33%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||align-items:center;||justify-content:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

27%<\/strong>
de son chiffre d\u2019affaires en ligne provient du marketing par email<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bb2 blocs de texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb130px||130px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Un avant et un apr\u00e8s dans les communications : personnaliser tous les emails sans y consacrer des heures et des heures<\/h2>\n

Jusqu\u2019\u00e0 il y a un an et demi, Txirula utilisait d\u2019autres outils pour mettre en oeuvre ses strat\u00e9gies de marketing par email, envoyant des emails ponctuels \u00e0 toute sa base de donn\u00e9es. Cependant, cette m\u00e9thode avait des limites, car elle ne permettait pas d\u2019automatiser les processus. Ils ont donc d\u00e9cid\u00e9 de changer leur approche et ont commenc\u00e9 \u00e0 collaborer avec Probance.<\/p>\n

Depuis la mise en place de Probance, Txirula a connu un changement significatif. D\u00e9sormais, ils peuvent automatiser l\u2019envoi d\u2019emails tout en conservant une personnalisation approfondie dans leurs communications. Les flux automatis\u00e9s leur permettent d\u2019envoyer des messages automatiques \u00e0 des moments strat\u00e9giques, tirant ainsi parti des opportunit\u00e9s o\u00f9 la probabilit\u00e9 de conversion est plus \u00e9lev\u00e9e.<\/p>\n

Cette approche plus avanc\u00e9e maximise les opportunit\u00e9s de conversion et am\u00e9liore significativement l\u2019exp\u00e9rience utilisateur en fournissant des communications pertinentes et opportunes.<\/p>\n

La collaboration avec Probance s\u2019est av\u00e9r\u00e9e \u00eatre un changement positif dans la strat\u00e9gie marketing de Txirula, leur permettant de s\u2019adapter de mani\u00e8re plus agile et efficace aux dynamiques du march\u00e9.<\/p>\n

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MIkel Moisen<\/strong>
Associ\u00e9 et directeur de Txirula<\/p>\n

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\u201cDu point de vue analytique, nous sommes tr\u00e8s satisfaits. Probance nous offre la capacit\u00e9 d\u2019affiner nos strat\u00e9gies en d\u00e9tail et nous permet de les rendre plus percutantes et personnalis\u00e9es.\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbTexte + visuel\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb80px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#e5eaee\u00a0\u00bb custom_padding=\u00a0\u00bb140px|8%|140px|8%|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|8%||8%|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une strat\u00e9gie omnicanal : le SMS comme grand alli\u00e9<\/h2>\n

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Txirula a int\u00e9gr\u00e9 \u00e0 sa strat\u00e9gie une campagne de SMS qui a donn\u00e9 des r\u00e9sultats surprenants.<\/p>\n

Avec un seul SMS par contact, la campagne a \u00e9t\u00e9 un succ\u00e8s en termes de chiffre d\u2019affaires. Le taux de r\u00e9ponse a \u00e9t\u00e9 exceptionnel, se connectant directement et efficacement avec la communaut\u00e9 du magasin.<\/p>\n

Cette strat\u00e9gie a non seulement d\u00e9pass\u00e9 les attentes, mais a \u00e9galement d\u00e9montr\u00e9 la grande efficacit\u00e9 du marketing par SMS.<\/p>\n

 <\/p>\n

Les donn\u00e9es clefs de la campagne :<\/p>\n

    \n
  • + 11.500 SMS envoy\u00e9s<\/li>\n
  • Taux d\u2019ouverture de 88,94%<\/li>\n
  • Plus de 28 000\u20ac g\u00e9n\u00e9r\u00e9s via SMS<\/li>\n<\/ul>\n

    Les campagnes SMS se r\u00e9v\u00e8lent \u00eatre une strat\u00e9gie tr\u00e8s efficace pour les entreprises qui choisissent de les mettre en oeuvre.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/Txirula-1.jpg\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-direction: column;||justify-content: center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContenu texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_padding=\u00a0\u00bb125px||125px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||60px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb custom_margin=\u00a0\u00bb||8vh||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    L\u2019analyse des donn\u00e9es : la clef de l\u2019am\u00e9lioration<\/h2>\n

    Quand on demande \u00e0 Mikel de mettre en avant les points forts de Probance, il nous explique qu\u2019il est tr\u00e8s satisfait du point de vue analytique. Il peut affiner ses strat\u00e9gies en d\u00e9tail. \u00c0 un moment o\u00f9 il est crucial de se d\u00e9marquer dans la bo\u00eete de r\u00e9ception, l\u2019utilisation des rapports et des analyses a permis \u00e0 Txirula d\u2019\u00e9valuer de mani\u00e8re plus pr\u00e9cise les performances de ses campagnes, d\u2019identifier les aspects qui ont le plus d\u2019impact sur les visites et d\u2019ajuster les strat\u00e9gies en cons\u00e9quence.<\/p>\n

    Le temps gagn\u00e9 gr\u00e2ce aux automatisations natives de Probance leur permet de mettre en place des strat\u00e9gies de marketing par email plus \u00e9labor\u00e9es.. La capacit\u00e9 \u00e0 automatiser les processus a non seulement acc\u00e9l\u00e9r\u00e9 leurs op\u00e9rations, mais \u00e9galement lib\u00e9r\u00e9 du temps pour se concentrer sur d\u2019autres aspects de la communication.<\/p>\n

     <\/p>\n

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    Avoir un gestionnaire de compte \u00e0 son service est d\u2019une grande importance strat\u00e9gique<\/h2>\n

    Outre son interface intuitive, la v\u00e9ritable valeur de Probance r\u00e9side dans la collaboration avec votre gestionnaire de compte. L\u2019importance d\u2019avoir un professionnel d\u00e9di\u00e9 se manifeste lors des r\u00e9unions r\u00e9guli\u00e8res, o\u00f9 non seulement les questions sont abord\u00e9es, mais aussi les suggestions d\u2019am\u00e9lioration strat\u00e9gique.<\/p>\n

    Probance devient ainsi un partenaire strat\u00e9gique de ses clients. Lors des r\u00e9unions, Mikel ne r\u00e9sout pas seulement les questions op\u00e9rationnelles, mais il tire \u00e9galement le meilleur parti de l\u2019outil, d\u00e9couvre de nouvelles fonctionnalit\u00e9s et explore des approches plus efficaces. La pr\u00e9sence constante du gestionnaire de compte est devenue indispensable pour la mise en oeuvre efficace de l\u2019outil et l\u2019\u00e9volution continue des strat\u00e9gies de Txirula.<\/p>\n

     <\/p>\n

     <\/p>\n

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    Les avantages pour Txirula<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ admin_label=\u00a0\u00bbIcon + titre + texte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb84%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb custom_margin=\u00a0\u00bb40px|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/picto_analyse.png\u00a0\u00bb alt=\u00a0\u00bbpicto_analyse\u00a0\u00bb title_text=\u00a0\u00bbpicto_analyse\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbborder-radius:50%;\u00a0\u00bb border_color_all=\u00a0\u00bb#AABAC7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Analyse approfondie et rapports d\u00e9taill\u00e9s<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Gr\u00e2ce \u00e0 l\u2019analyse des comportements et aux rapports, il est possible de r\u00e9agir rapidement aux \u00e9volutions du march\u00e9.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/probance.com\/wp-content\/uploads\/2024\/06\/picto_time.png\u00a0\u00bb alt=\u00a0\u00bbpicto_time\u00a0\u00bb title_text=\u00a0\u00bbpicto_time\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbborder-radius:50%;\u00a0\u00bb border_color_all=\u00a0\u00bb#AABAC7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbArchia Medium||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Meilleure gestion du temps<\/h3>\n

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    Les automatisations et la simplicit\u00e9 dans la cr\u00e9ation de newsletters ont consid\u00e9rablement am\u00e9lior\u00e9 l\u2019efficacit\u00e9 du travail.<\/p>\n

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    Strat\u00e9gie omnicanal<\/h3>\n

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    Am\u00e9liore l\u2019interaction, optimise l\u2019adaptabilit\u00e9 et garantit une connexion continue et efficace avec le public \u00e0 chaque point de contact.<\/p>\n

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    Le cas de Txirula \u00ab\u00a0Probance nous offre la capacit\u00e9 d\u2019affiner nos strat\u00e9gies en d\u00e9tail et nous permet de les rendre plus percutantes et personnalis\u00e9es.\u00a0\u00bbLa transition vers Probance a \u00e9t\u00e9 une \u00e9tape strat\u00e9gique : elle a permis de passer \u00e0 une approche plus sophistiqu\u00e9e dans les campagnes de marketing par email. Depuis sa cr\u00e9ation en 1979, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2669,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6256","page","type-page","status-publish","hentry"],"yoast_head":"\nLe cas de Txirula - Probance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/probance.com\/customers\/the-txirula-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cas de Txirula - Probance\" \/>\n<meta property=\"og:description\" content=\"Le cas de Txirula "Probance nous offre la capacit\u00e9 d\u2019affiner nos strat\u00e9gies en d\u00e9tail et nous permet de les rendre plus percutantes et personnalis\u00e9es."La transition vers Probance a \u00e9t\u00e9 une \u00e9tape strat\u00e9gique : elle a permis de passer \u00e0 une approche plus sophistiqu\u00e9e dans les campagnes de marketing par email. 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