Why do you need Marketing Automation?
Aimed at brands, e-commerce businesses and the media, this guide have all the answers you need to know about predictive marketing automation:
- What is predictive marketing automation?
- Acquisition costs up, back to the “one-to-one” customer relationship, increase in the volume of data : what are the challenges?
- How to uniformly manage databases in order to set up cross-selling?
- How behavioral marketing can boost sales?
Also in this guide, a checklist to sort through the varios products on offer and ask yourself the right questions.