3
Omnichannel
Retail
Deliver Standout Marketing Experiences
Online and Off
Congratulations, if you have an online presence, you’re already part of the great age of retail reinvention. You know data is the secret to selling more, but you’re struggling to get a handle on all your data sources, and connect them up.
Probance for Omnichannel Retail gives you automated personalized marketing with no limits, equal to the best in the business. Connect the dots on your data, and you’ll connect better with customers. They’ll thank you for it with bigger purchases. Promise.
- Easy-to-use
- As automated as you want
- Customized to your business
- Able to deliver real revenue boosts
- Set-up in record time
- As affordable as entry-level email platforms
As Automated As You Want
With Probance for Omnichannel Retail, you choose how you operate.
We Run It
If you let us handle your platform, we make a commitment to your ROI in writing. You free up your time. We continue to optimize scenarios, and carry out A/B testing. We can even provide content and creative for your newsletters, or you can keep control of these, and let us do the rest.
You Run It
If you run it, you’ll find your platform easy to manage with messaging templates, plus analytics such as scoring, KPIs, dashboards and reports.
Take full operational control of your scenarios and newsletters, and carry out your own A/B testing.
Details that Make the Difference.
To a customer it’s simple – an sms reminder, a personalized product recommendation – and it definitely boosts sales. But it takes a lot of data and detail to get right. The Probance AI handles it all, delivering personalized marketing with measurable results.
Here are a few examples:
Post-store-purchase remarketing message
Subject line based on item bought in-store
– Subject lines are the biggest reason why people open emails. But most solutions use generic subject lines
– Unlike other solutions, Probance uses your in-store data too. For real personalization power.
Result?
Get up to 60% open rates. Message perceived as a service.
Message contains most relevant cross-sell
– The message is automatically personalized using the most relevant product to the one your customer just bought in store. For example, shoe trees for their new shoes.
– Probance can do this because of its rich data library – it connects all product and transaction data, online and offline.
– The AI decides on the best recommendations for cross-selling by analyzing past transactions.
Result?
Over 25% click rates
Product prices show correct discounts
– Product images will show the right discount for loyalty card members.
– The Probance solution includes complex pricing and loyalty status info in its data structure, matching them up correctly.
Result?
Improved customer experience using your loyalty program
Stock shown from customer’s preferred store
– A photo, address and opening hours of the customer’s preferred store is displayed in the message.
– Probance handles multiple stock feeds. It only promotes stock carried at a local store and displays a personalization block enabling click-to-collect too.
Result?
Improve your brand recognition and customer engagement
Truly personalized product recommendations
– Probance product recommendations are based on customer and catalog intelligence.
– Additional recommendations are filtered by customer’s area and season.
– Probance uses best practice techniques such as highlighting new, trending, best-selling products in the subcategory or category, or items on promotion.
– All of this is possible because Probance intelligently analyzes the rich customer and catalog data that we’ve collected and connected your own custom data library.
Result?
Reach 25%+ click rates
Subject line based on item bought in-store
– Subject lines are the biggest reason why people open emails. But most solutions use generic subject lines
– Unlike other solutions, Probance uses your in-store data too. For real personalization power.
Result?
Get up to 60% open rates. Message perceived as a service.
Message contains most relevant cross-sell
– The message is automatically personalized using the most relevant product to the one your customer just bought in store. For example, shoe trees for their new shoes.
– Probance can do this because of its rich data library – it connects all product and transaction data, online and offline.
– The AI decides on the best recommendations for cross-selling by analyzing past transactions.
Result?
Over 25% click rates
Product prices show correct discounts
– Product images will show the right discount for loyalty card members.
– The Probance solution includes complex pricing and loyalty status info in its data structure, matching them up correctly.
Result?
Improved customer experience using your loyalty program
Stock shown from customer’s preferred store
– A photo, address and opening hours of the customer’s preferred store is displayed in the message.
– Probance handles multiple stock feeds. It only promotes stock carried at a local store and displays a personalization block enabling click-to-collect too.
Result?
Improve your brand recognition and customer engagement
Truly personalized product recommendations
– Probance product recommendations are based on customer and catalog intelligence.
– Additional recommendations are filtered by customer’s area and season.
– Probance uses best practice techniques such as highlighting new, trending, best-selling products in the subcategory or category, or items on promotion.
– All of this is possible because Probance intelligently analyzes the rich customer and catalog data that we’ve collected and connected your own custom data library.
Result?
Reach 25%+ click rates
- Subject line based on item bought in-store
- Message contains most relevant cross-sell
- Product prices show correct discounts
- Stock shown from customer’s preferred store
- Truly personalized product recommendations
Customer Journeys That Really Connect
Probance for Omnichannel Retail starts with a set of 11 best-practice scenarios.
From there, you can create more by yourself, or with our help. Getting you those solid results.
Increase conversion and revenue
Reinforce customer lifecycle
Delight your customers
Effortless customer engagement
Increase conversion and revenue
Post-Visit
Remarketing
Basket Recovery
Up-Sell,
Cross-Sell
Re-Sell
Reinforce customer lifecycle
Birthdays
& Milestones
Onboarding
& Welcome
Journeys
Customer
Re-engagement
Delight your customers
New Product
Alerts
Price Change
Alerts
Back in
Stock Alerts
Effortless Customer Engagement
Fully-Automated
Regular
Newsletters
Connectors
Universal Ecommerce and ERP Support
Bespoke Integration for other CMS
Capucine Boutin
Marketing Manager, Bexley
“Probance drives our business both online and instore. Half of our foot traffic is influenced by our personalized communication.”
Discover how Probance boosts business
The Probance Difference
We’ve built a fully-automated platform from the ground up. Using our AI, we’ve automated the steps required to get a solution that’s customized to your business and personalized for your customers.
That means you get a full-powered marketing solution in radically less time, and for a fraction of the cost of equivalent campaign-management platforms.
Here’s how it works:
Phase 1
Deploy
Phase 2
Customize
Phase 3
Optimize
We meet to understand your unique business and goals.
We capture all your customer and product data, and create a comprehensive data library.
Our AI analyzes all that data in just 36 hours.
The start of the personalization process.
You don’t have to do any integration or data preparation.
We configure your marketing scenarios or customer journeys, based on the results of our analysis.
We customize your interface to make it easy to read, and show you how it works.
Your marketing solution is fully customized and delivering results in days, not months.
If you let us handle your platform, we use our AI to test and learn and fine-tune your solution for optimal results.
Because we’re so sure of our AI’s ability to find the best timings, routes and content to boost your business, we guarantee performance in writing.
You reap ROI, faster.
We take care of everything, saving you time as well as money.
Get Started
Get in touch to discuss your business challenges today.