About Probance

20 years of e‑commerce marketing automation.

Since 2005, we help retailers turn customer data into revenue, with one conviction: personalization should not be reserved for the biggest brands.

2005
Founded
400+
Clients onboarded
5 offices
across 3 continents
Founder
Our conviction

An e‑commerce business that truly knows its customers should never have to choose between power and simplicity.

ED
Emmanuel Duhesme
Founder · Probance
Our story

Born from data. Applied to commerce.

Probance is rooted in data science and machine learning, well before these became buzzwords.

We built our first predictive engines for industrial clients and media players, before focusing this expertise on e‑commerce, where the value of prediction is the most immediate and the most measurable.

Today, e‑commerce represents the majority of our clients. Our data DNA reaches well beyond: retailers, media groups, industrial companies, B2B operators. Wherever customer data is complex, our approach makes the difference.

2005
Founded
400+
Clients onboarded
3
Continents
Predictive expertise & machine learning
Behavioral scoring, propensity-to-buy models, churn prediction, dynamic segmentation: algorithms proven in demanding data environments.
High-precision recommendation engines
Collaborative filtering, content-based, hybrid models: our engines adapt to the complexity of every catalog, from sizes and stock to currencies and local preferences.
Strong references beyond e‑commerce
Industrial groups, media operators, multi-tier B2B players: our platform was forged in some of the most complex data environments.
2005
Probance is founded
Founded around one conviction: machine learning and behavioral data can transform the customer relationship, in any industry.
2008 to 2012
First predictive engines
Development of scoring and recommendation models for industrial and media clients. Probance's predictive expertise takes root in demanding data environments.
2013
e‑commerce pivot & CDP launch
Building on strong ML foundations, Probance focuses its know-how on e‑commerce. First native CDP designed for complex catalogs: Product 360, Customer 360, Language 360.
2015
AI recommendation engine
Large-scale rollout of product recommendation algorithms: collaborative filtering, content-based and hybrid models. Up to 72% open rate on personalized emails.
2018
International expansion
Rollout across 3 continents. The platform natively handles multi-language, multi-currency and the regulatory specifics of each market.
Today
400+ clients, 5 offices, e‑commerce and beyond
Paris, Valencia, Bogotá, Montréal, Tokyo. e‑commerce, retail, media, B2B: Probance keeps extending its data know-how to every industry where customer relationships are a strategic stake.
Our values

What guides every decision we make.

Product, service and customer relationship: four values that shape our daily choices.

Collective ambition
We aim high, take on challenges, and constantly question ourselves to grow. Every client is a new opportunity to outdo ourselves.
Care
Our care shows in how we treat people: good faith with our clients, attention to the well-being of our teams, respect for everyone. It is not a slogan, it is how we work.
Service mindset
We serve our clients at every step. Data, scenarios, content, steering: we take care of everything that turns an installed platform into a growth lever.
Results
We are results-driven: we serve our clients so they are satisfied, and we are satisfied when we do great work. Numbers are our compass.

At Probance, we are convinced that an e‑commerce business that truly knows its customers should never have to choose between power and simplicity. Our mission, for twenty years, has been to make accessible what only the largest brands could afford: a truly personalized customer relationship, at scale and without friction.

Emmanuel Duhesme, Founder, Probance
Our offices

Global presence, local proximity.

Europe, Americas, Asia: our teams are where you are, ready to support you in your time zone and your language.

🇫🇷
Paris HQ
France · Europe
Probance 1 Rue Royale
92210 Saint-Cloud, France
contact@probance.com
🇪🇸
Valencia
Spain · Southern Europe
Calle Góngora 1
Pentágono Building, Mezzanine, Office 1
Campanar, 46015 Valencia, Spain
contact@probance.com
🇨🇴
Bogotá
Colombia · Latin America
Calle 91 #11-29, piso 2
Edificio 9111, Chapinero
Bogotá, Colombia
contact@probance.com
🇨🇦
Montréal
Canada · North America
1455 rue Drummond, suite 2B
Montréal, QC H3G 1W3
Canada
contact@probance.com
🇯🇵
Tokyo
Japan · Asia-Pacific
2-2-2 Nihonbashi Honcho
YS Building 2F, Chuo-ku
Tokyo, Japan
contact@probance.com
Our locations
Paris · HQ Valencia Bogotá Montréal Tokyo
Contact

A question? We will get back to you.

Whether it is for a demo, a technical question, a partnership or just to learn more: our team is here.

Sales team
Use the form on the right. Reply within 24 working hours.
5 offices, 3 continents
Paris · Valencia · Bogotá · Montréal · Tokyo

Send us a message

Reply within 24 working hours · No commitment

Your data is handled confidentially and is never shared with third parties.

Ready to take action?

See what Probance can do for your store.

30 minutes to discover how our 20 years of data expertise can transform your marketing automation.