Standard solutions often impose a rigid customer data model. Probance automatically generates a CDP structured around your business reality, making your data finally actionable.
Multiple customer identifiers, omnichannel, retail, B2B, complex catalogs, international: your business should not have to fit into a standard mold.
Standard platforms try to simplify reality to scale. But your business often relies on rules, identifiers and flows that are uniquely yours.
CRM, e‑commerce, stores and other sources remain hard to reconcile cleanly.
The standard model imposes its rules instead of reflecting your business reality.
Segmentation, reporting and activation become dependent on workarounds.
Complexity is not a problem. It is often the sign of a business with rules, identifiers and flows that standard models struggle to represent.
You do not have a complexity problem.
You have outgrown standard models.
We do not ask you to adapt your business to a pre-built schema. We automatically generate a CDP based on your business objects, your data relations and your operational constraints.
Built into the core of the platform, with no extra component to plug in.
The CDP is automatically generated from your business objects, identifiers and data relations.
Segmentation, personalization, campaigns and reporting rely on data that is truly ready to use.
Customers, accounts, loyalty cards, stores, products, transactions: we start from your real structure.
An AI-powered engine automatically structures the objects, relations and identities relevant to your business.
Campaigns, segmentation, personalization and reporting rely directly on this generated foundation.
Your business complexity is not dismissed, bypassed or postponed. It becomes the starting point of your data structure.
When the structure finally reflects business reality, marketing activation becomes more accurate, more sustainable and more effective.
If your teams are currently compensating for the limits of your tool, it may be time to change your approach.