Solution · Recommendation & Personalization

Truly personalized recommendations create value at every interaction.

The more precise a recommendation, the more likely it is to be useful, seen, clicked and converted. This precision (product, customer, moment, channel, pressure) is what lifts engagement, average order value and customer lifetime value.

Request a demo → See the dimensions
What really makes the difference
in stock in the right size at the right price
for the right segment with the right purchase history based on real behavior
1 hour after cart abandonment 1 year after purchase 2 days after entering the VIP segment
Email SMS RCS
without over-soliciting respecting marketing pressure
With Probance

A reco rule activated in 2 clicks, configurable for your business.

With Probance, the user simply picks a recommendation rule. Behind that simplicity, every rule can be tuned to reflect your business priorities, product constraints and customer specifics.

Configuration

Pick a rule, apply your parameters.

A precise recommendation creates more engagement, more conversion and more value per customer.

Step 1
Pick a rule
2 best-sellers + 2 complementary products
Step 2
Apply your parameters
stock size currency pressure channel timing
The value created
More relevance
The customer receives a truly useful offer.
More engagement
The message is opened, read and clicked more often.
More conversion
The recommendation lands at the right moment and in the right context.
More customer value
You lift average order value, purchase frequency and retention.
In short

The right offer, to the right person, at the right moment.

Six conditions that need to come together for a recommendation to truly perform.

1
the right offer
2
to the right person
3
at the right moment
4
in the right channel
5
with the right pressure
6
and only if it is still relevant
Every variable that matters
in stock in the right size at the right price
for the right segment with the right purchase history based on real behavior
1 hour after cart abandonment 1 year after purchase 2 days after entering the VIP segment
Email SMS RCS
without over-soliciting respecting marketing pressure
The dimensions of personalization

To perform, a recommendation must combine several conditions at the same time.

Each dimension adds a layer of relevance. Their combination is what turns a standard recommendation into a truly personalized experience.

1
The right offer
The first task is to select the right products to recommend based on the scenario, then to check that they are actually actionable in the commercial context.
The selection depends on the scenario
Cart or visit reminder: prioritize alternatives to the abandoned or viewed products.
Post-purchase scenario: recommend consumables, complementary products, trending cross-sell or best-sellers.
Commercial activation scenario: push products on promotion within the member's favorite category.
Depending on the context, mix several recommendation logics in a single offer.
What you then need to verify
products in stock active promotion favorite category scenario consistency business priority offer activatable
The right offer is not just about finding a "good product". You have to pick the right recommendation type for the scenario, then make sure the product is actually available and activatable at send time.
2
To the right person
An offer is only relevant if it reaches the right person, in the right customer context, with the right level of information.
Targeting can depend on
the right segment the right purchase history real behavior customer value brand preferences language and country
Example of logic
Active customer, premium category, recent purchase history, low promo sensitivity, French language, preferred channel email.
3
At the right moment
Timing completely changes the performance of a message. A great recommendation sent at the wrong moment often loses all its value.
A few possible timings
Timing 1
1 hour after cart abandonment
Timing 2
1 year after purchase
Timing 3
2 days after entering the VIP segment
Timing 4
3 days before renewal
Timing 5
at the right hour of the day
Timing 6
on the right day of the week
4
In the right channel
The right message may exist, the right timing too, but the channel still makes the difference between exposure, attention and conversion.
Channel
Email
Based on context, urgency level and message type.
Channel
SMS
Based on context, urgency level and message type.
Channel
RCS
Based on context, urgency level and message type.
Channel
Paper mail
Based on context, urgency level and message type.
Channel
Call center
Based on context, urgency level and message type.
Channel
On-site
Based on context, urgency level and message type.
5
With the right pressure
Personalizing is not sending more. It is deciding what to send, when to send it, and when not to.
What to avoid
Over-solicitation
Conflict between campaigns
Useless repetition
Marketing fatigue
What to steer
without over-soliciting
respecting marketing pressure
arbitrating between several campaigns
prioritizing the most useful message
6
And only if it is still relevant
A personalized experience also requires exclusion rules. The question is not only what to send, but also when to hold back.
Examples of guardrails
only if the product has not already been bought this month
only if the recommendation has not been sent in the last 10 days
only if the customer has not been exposed in another channel
only if the scenario is still relevant now
Concrete example

An effective abandoned cart recommendation

The right product, at the right moment, in the right channel, illustrated through a reminder scenario.

Probance recommendation on an abandoned cart
Personalization is not a feature

It is a system combining data, rules, algorithms, timing and arbitration.

Probance makes this complexity actionable so you can build customer experiences that are truly personalized, controllable and high-performing.

What Probance orchestrates
Customer and product data
Eligibility conditions
Recommendations and exclusions
Timing and marketing pressure
Channel and activation context

What if every message finally recommended the right products?

Discover how Probance helps ambitious brands reach true personalization, with product, moment, channel and pressure aligned.

Request a demo → Talk to an expert