This page explains how the brands and retailers that use Probance handle their customers' data: what data, why, and the choices everyone has.
Probance is the marketing automation platform that brands and retailers use to build relationships with their own customers and prospects, the people we call members. When you use Probance, the roles are simple:
You own the members' data and decide why it is processed. It stays yours, always.
We process members' data only on your documented instructions and on your behalf, never for our own purposes.
Provided members have agreed to hear from you, Probance may process three categories of data:
Surname, first name, date of birth and any profile attributes a member shares during their relationship with you.
Email, mobile or landline, messaging-app ID and postal address, plus the channels each member has agreed to be contacted on.
Campaigns sent and how members respond (opens, clicks, "mailbox full"), online and offline transactions, and visits to your website.
We process members' data only for these purposes, and only on your documented instructions:
To keep members safe, our clients agree never to send us the data below, and we simply don't need it to do our job:
Cookies and similar technologies may be used on some Probance services (for example Probance-hosted pages, on-site personalization and our interfaces) to understand audience interests, for marketing, and to improve the experience. Where we run web tracking on your website on your behalf, we record members' visits and interactions to power the personalization and measurement described above.
Members always keep control of how they're tracked and contacted:
Opt out anytime via browser settings, block all cookies or just some. Access to resources is kept (some features may be unavailable).
Every marketing message includes a way to opt out (e.g. an unsubscribe link). Opt out of a channel and Probance blocks all further sending on it.
Access, correction, deletion or objection requests are handled by the brand that contacted you (the controller). Probance helps its clients respond.
Your data always belongs to you, the brand or retailer (the data controller). Probance only processes it as your data processor, on your instructions.
For your customers' data, Probance is the data processor. You (our client) are the data controller and decide why the data is processed.
No. We never sell members' data, and we never use it for any purpose other than serving the client it belongs to. Each client's data stays isolated per project: even if the same person is a member of two different clients, we do not link those records to enrich a profile. We only share data as strictly needed to deliver the service you have asked for.
No. Payment and card data are never sent to Probance and are not needed to run our services.
Every marketing message includes a way to opt out, and opting out of a channel blocks any further sending on it. Requests to access, correct or delete data are handled by the brand that contacted you (the controller), with Probance's assistance.
While the service is running, data is kept for as long as needed to provide it, according to the client's (controller's) instructions. When a contract ends, Probance deletes all of the client's data within 7 days. Nothing is kept afterwards.
Data is hosted on Google Cloud Platform, in the region that matches the client: European clients in Belgium (EU), Japanese clients in Japan, and clients in the Americas in Montreal (Canada). Each client's data stays in its assigned region and is not transferred to another region. The hosting infrastructure is certified ISO 27001, 27017 and 27018, as well as SOC 2 and 3.
Questions about how a specific brand uses your data should go to that brand (the data controller). For questions about Probance's role as a data processor, we're here to help.
Contact us →This page is a plain-language summary of the data-protection and cookie terms in our contractual agreements with clients (Probance SAS, 1 Rue Royale, 92210 Saint-Cloud, France). In case of any discrepancy, those agreements prevail.