About Probance

20 years of marketing automation built for e-commerce.

Since 2005, we've helped retailers turn customer data into revenue — with one core conviction: personalization shouldn't be reserved for the biggest brands.

Our story

Born from data. Applied to commerce.

Probance was rooted in data science and machine learning long before these terms became buzzwords. We built our first predictive engines for industrial and media clients, then focused that expertise on e-commerce — where predictive value is the most immediate and the most measurable.

Today, e-commerce represents the majority of our clients — but our data DNA extends well beyond that. Retailers, media players, industrial groups, B2B operators: wherever customer data is complex, our approach makes the difference.

2005
Year founded
400+
Clients supported
3
Continents
🧠
Predictive expertise & machine learning
Behavioral scoring, purchase propensity models, churn prediction, dynamic segmentation — algorithms proven in demanding data environments.
🎯
High-precision recommendation engines
Collaborative filtering, content-based, hybrid: our engines adapt to the complexity of each catalog — sizes, stock, currencies, local preferences.
🏭
Strong references beyond e-commerce
Industrial groups, media operators, multi-level B2B players: our platform was forged in some of the most complex data environments.
2005
Probance founded
Founded around one conviction: machine learning and behavioral data can transform customer relationships, in any sector.
2008–2012
First predictive engines
Development of scoring and recommendation models for industrial and media players. Probance's predictive expertise takes root in demanding data environments.
2013
E-commerce pivot & CDP launch
Building on its ML foundations, Probance focuses its expertise on e-commerce. First native CDP designed for complex catalogs: Product 360, Customer 360, Language 360.
2015
AI recommendation engine
Product recommendation algorithms deployed at scale: collaborative filtering, content-based and hybrid models. Up to 72% open rates on personalized emails.
2018
International expansion
Deployment across 3 continents. The platform natively handles multi-language, multi-currency, and the regulatory specifics of each market.
Today
400+ clients, 5 offices, e-commerce and beyond
Paris, Valencia, Bogotá, Montréal, Tokyo. E-commerce, retail, media, B2B: Probance keeps extending its data expertise to every sector where customer relationships are strategic.
Our values

What guides each of our decisions: product, service and customer relationship.

🚀
Collective Ambition
We aim high, take on challenges, and continuously question ourselves to grow. Each client is a new opportunity to outdo ourselves.
🤝
Kindness
Our kindness shows through our humanity: good faith with clients, care for our team's well-being, respect for everyone. Not a slogan — a way of working.
🧭
Integrity
We are honest and ethical. We do our best to be open and transparent in the way we do business — even when it's hard.
📈
Results
We are results-oriented: we serve our clients so they're satisfied, and we're satisfied when we do good work. Numbers are our compass.
💬

“At Probance, we believe an e-commerce merchant who knows their customers should never have to choose between power and simplicity. For twenty years, our mission has been to make accessible what only the biggest brands could afford: a truly personalized customer relationship — at scale, without friction.”

Emmanuel Duhesme — Founder, Probance
Our offices

A global presence, local proximity

Europe, America, Asia: our teams are where you are for support in your time zone and your language.

🇫🇷
Paris HQ
France · Europe
Probance 1 Rue Royale
92210 Saint-Cloud, France
contact@probance.com
🇨🇴
Bogotá
Colombia · Latin America
Calle 91 #11-29, piso 2
Edificio 9111, Chapinero
Bogotá, Colombia
contact@probance.com
🇨🇦
Montréal
Canada · North America
1455 rue Drummond, bureau 2B
Montréal, QC H3G 1W3
Canada
contact@probance.com
🇯🇵
Tokyo
Japan · Asia-Pacific
2-2-2 Nihonbashi Honcho
YS Building 2F, Chuo-ku
Tokyo, Japan
contact@probance.com
🇪🇸
Valencia
Spain · Southern Europe
Calle Góngora 1
Pentágono Building, Mezzanine, Office 1
Campanar, 46015 Valencia, Spain
contact@probance.com
Our offices
Paris · HQ Offices
Probance offices: Paris, Valencia, Montréal, Bogotá, Tokyo
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📊
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🚀
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