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Marketing Guide
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| Probance One

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Data
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Intelligence
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CAMPAIGNS
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PERFORMANCE
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SUPPORT

Make the most of your data for a comprehensive view of your contacts

Your contacts’ profile information and online behavior are collected, merged and cleaned up daily.

Stop spending your time on file transfers and duplicates, and focus on your marketing strategy with a deeper understanding of all your contacts


01

# Detailed customer profile

Why?

To obtain up-to-date customer profiles that are ready for your campaign mailings.

How?

You have your data in Probance One, which then takes care of compiling and merging profile and behavior information for each contact. Updates are made daily, or even instantly, on certain data that could trigger reminders, such as cart abandonment or pages viewed, for example.

02

# Online behavior monitoring and logging

Why?

To improve customer knowledge over time.

How?

Observe your contacts’ reactions to your e-mails (opening, clicks, unsubscribing), and monitor their navigation behavior on your website. The most important data, such as products viewed and time spent on your products, is automatically logged in each profile.

03

# Login and data integration

Why?

To aggregate and merge your data from various sources.

How?

Manually import your files through the interface, configure an automatic daily delivery, or select the real-time solution through API or web service. All the information that is useful for your marketing can be sent to us through our platform. The solution makes it easier to import all your customer data so you can develop personalized marketing.

04

# Duplicate clean-up and removal

Why?

For a clean database and reliable customer profiles.

How?

Probance One compiles information by customer profile and automatically removes duplicates.

Capture your customers’ interest with the smart recommendation engine

Your data is deeply analyzed to detect your contacts’ areas of interest, calculate their level of engagement and highlight behavioral scenarios, even if they have not yet made a purchase.

Automatically select content and products that will interest your contacts with Probance One’s smart selection filters to optimize the impact of your communications.


01

# Automatic product and item selection

Why?

To highlight your products or content.

How?

Probance One organizes your products or content into three categories: the items of the moment that show a rising trend, popular items that are your best sellers or your most-read content, and additional items that will supplement your customers’ orders or your audience’s reading list. Then, from these categories, the solution selects the products that are likely to match your contacts’ areas of interest. This lets you send personalized content to each of them, while optimizing your conversion rates.

02

# Purchase cycle calculation

Why?

To adapt to your customers’ various purchasing stages.

How?

Probance One has seven algorithms to calculate your customers’ purchasing cycle to trigger the appropriate scenario at the right time: recommending an additional product after a purchase, suggesting alternative products after cart abandonment, sending a reminder of products viewed after a visit, etc.

03

# Smart product alert

Why?

To increase your contacts’ engagement level.

How?

The product alert automatically detects your new items or price drops, and notifies contacts that have shown interest in this type of item. This is a very useful feature, especially if your product catalog is updated regularly.

04

# Area of interest detection

Why?

To send interesting content.

How?

? Probance One detects various signals sent by your contacts and determines their current areas of interest. It can then detect, on a daily basis, which brand, range or theme interests your contacts so you can offer them the most relevant content and offers every day.

Create unique campaigns that increase your customers’ engagement

Personalization tools that generate individualized content, simplify creation of your templates, accurately pinpoint your recipients and help you monitor the quality of your communications.

Save time in your everyday tasks by automating key steps in your campaigns while rolling out your strategy down to the last detail. Never miss an opportunity to promote your products.


01

# Individualized content

Why?

To optimize traffic to your site.

How?

Personalize your content with all the available information: profile, details on products viewed or abandoned, promo codes, etc. Each content item is unique and personalized for the recipient. A single template is all you need to send different messages with various designs: a header based on area of interest, a different promo code based on the level of engagement, etc. Personalization possibilities are endless.

02

# Personalized subject lines

Why?

To increase the open rate of your e-mails.

How?

Personalize the subject lines of your messages by inserting items that you want to appear, like the name of the last product viewed or a price drop on their favorite item, for example. Probance One will generate personalized subject lines for each of your recipients.

03

# Preset campaigns

Why?

To strengthen your customer relationship

How?

You have eight scenarios ready to be used to communicate with your contacts at each stage of their customer process: welcome campaign after signup, alerts of new items, reminders after cart abandonment or visit to your site, suggestions of items similar to what they like, birthday e-mails and reminder e-mails for your inactive contacts.

04

# Responsive template editor

Why?

To create high-quality e-mails in no time.

How?

Browse the library of preset examples and personalize areas as you wish with Probance One’s responsive template editor. No HTML skills required. However, you still have the option to access the source code if you have a design team, so you can have 100% personalized templates, and access the most advanced content posting features.

05

# Contact targeting

Why?

To send messages adapted to each profile.

How?

Divide your contacts based on their behavior or their profile information directly from the Probance One interface by selecting targeting criteria that interests you.

06

# A/B Test

Why?

To increase the impact of your communications.

How?

Send up to four different versions of your e-mail to a sample from your database to test which templates, subject lines, sender names, times, and product selection criteria to highlight. The best version of the test is sent two or 24 hours later to the rest of your targets.

07

# E-mail and cross-channel

Why?

To roll out your communications on new channels.

How?

Probance One can communicate on various channels and receive contacts’ behavioral data in reaction to various campaigns (e-mail, text, call center, Line, push notifications, mailings, etc.), without requiring development, which would take time and occupy your teams.

08

# Quality indicators

Why?

To monitor the quality of your e-mails.

How?

With our management help tools: an anti-spam indicator to optimize inbox receipt, a responsive preview tool so you can see how your e-mail looks on computers, tablets and mobile devices, and a test campaign simulator to send your campaign to your team before approving it for distribution.

Navigate in a workspace designed for your performance

An intuitive interface to manage your campaigns from A to Z, planning and sending customized reports, an interface to share with others, etc. A platform with a variety of features to make tasks easier for teams small and large alike.

Use a solution that centralizes your marketing tasks and adapts to your various tools, so you can avoid human error and technical constraints.


01

# All-in-one interface

Why?

For simplified management of your marketing campaigns.

How?

A single interface for all your daily tasks, from creating personalized e-mails to segmenting and targeting your database, managing various user’s rights, and more.

02

# Detailed reports

Why?

Monitor your performance indicators.

How?

View, download or schedule automatic e-mailing of your statistics for the day and time of your choosing. You can also add recipients of your choice to your mailing list, whether or not they have access to Probance One. Also track the performance of your scenarios in real time with your Probance One dashboard and access your performance reports at any time.

03

# Collaborative space

Why?

Organize group work.

How?

Probance One can be accessed online from any browser or geographic area. Your team can be working remotely or spread over various regions or countries; you can share the same Probance One interface with an unlimited number of users.

Take advantage of dedicated support to help you reach your goals

You are supported by a project manager who is ready to answer your questions and help you with everyday usage of the solution.

Don’t waste any more time setting up and learning the solution. Learn to operate all the features to effectively reach your business goals.


01

# Integration

Why?

For fast installation that doesn’t put a strain on your team.

How?

Probance One is web-based application that requires no installation. Our team will handle connecting your data to the solution so it is operational within 7 to 14 business days. However, to make tracking on your website possible (if you do not already have this feature), you will need to insert a Probance One script (tag) on your website pages. This can be done by your webmaster, your web agency or by our team.

02

# Training

Why?

To help you get to know the solution.

How?

Once your Probance One interface is configured, you and your Account Manager will set a date for you to receive step-by-step training for using the solution.

03

# Support

Why?

To manage your everyday difficulties and answer your questions.

How?

Your Account Manager is your dedicated Probance contact person. They will answer your questions if you have everyday difficulties.

04

# Advising

Why?

To go further with your marketing campaign and expand a more ambitious project.

How?

Receive support from a project manager who will advise you and help you set up your strategy