4
Media &
Publishing
Increase Engagement and Sales with
Truly Personalized Marketing
Engaging your audiences shouldn’t be so hard. You know that really personalized marketing can offer them unique experiences, and so increase revenue. But so far, nothing you’ve tried has fit your needs.
Probance for Media & Publishing gives you personalized marketing with no limits. Automated marketing that’s as good as that of the best in the business. Now every interaction with your readers, viewers and subscribers will increase engagement. And revenue.
- Easy-to-use
- As automated as you want
- Customized to your business
- Able to deliver real revenue boosts
- Set-up in record time
- As affordable as entry-level email platforms
As Automated As You Want
With Probance for Media & Publishing, you choose how you operate.
We Run It
If you let us handle your platform, we make a commitment to your ROI in writing. You free up your time. We continue to optimize scenarios, and carry out A/B testing.
We can even provide content and creative for your newsletters, or you can keep control of these, and let us do the rest.
You Run It
If you run it, you’ll find your platform easy to manage with messaging templates, plus analytics such as scoring, KPIs, dashboards and reports.
Take full operational control of your scenarios and newsletters, and carry out your own A/B testing.
Details that Make the Difference.
To a customer it’s simple – an sms reminder, a personalized product recommendation – and it definitely boosts sales. But it takes a lot of data and detail to get right.
The Probance AI handles it all, delivering personalized marketing with measurable results.
Here are a few examples:
Personalized newsletter
Specific item in the subject line
– A relevant subject line is the biggest reason why people open emails and newsletters.
– Probance uses the trending article in the reader’s inferred area of interest.
Result?
Up to 60% average open rates
Automatic personalization on newsletters
– The newsletter is automatically personalized and sent as often as the user decides.
– The top content is selected and sorted by inferred interest (sports, politics, etc.). Probance’s AI learns preference from browsing behavior.
– The newsletter is sent fully automatically, daily, weekly or monthly depending on preference
Result?
Over 30% average click through rates
Articles are illustrated
– Probance automatically finds articles and images in your CMS or blog.
Result?
Improved reader experience. And you save time.
Message includes marketing offers
– We can automatically include a banner and / or personalization block to sell media subscriptions or include offers from your storefront.
– Probance automatically manages and analyzes multiple catalogs (media and content, subscription offers, webstore offers, partner banners…) to surface the most relevant content and likely purchases.
– These can be automatically triggered at the same time as the subscription lifecycle.
Result?
You maximize average revenue per user. You minimize churn.
Variable number of recommended articles
– The number of recommended articles displayed can vary for each message. Probance’s fully-configurable, responsive-design templating gets you the best visual results each time.
– We can run experiments to test and learn what works best for your readership.
Result?
Easy to use. No need to create variations of message templates.
Specific item in the subject line
– A relevant subject line is the biggest reason why people open emails and newsletters.
– Probance uses the trending article in the reader’s inferred area of interest.
Result?
Up to 60% average open rates
Automatic personalization on newsletters
– The newsletter is automatically personalized and sent as often as the user decides.
– The top content is selected and sorted by inferred interest (sports, politics, etc.). Probance’s AI learns preference from browsing behavior.
– The newsletter is sent fully automatically, daily, weekly or monthly depending on preference.
Result?
Over 30% average click through rates
Articles are illustrated
– Probance automatically finds articles and images in your CMS or blog.
Result?
Improved reader experience. And you save time.
Message includes marketing offers
– We can automatically include a banner and / or personalization block to sell media subscriptions or include offers from your storefront.
– Probance automatically manages and analyzes multiple catalogs (media and content, subscription offers, webstore offers, partner banners…) to surface the most relevant content and likely purchases.
– These can be automatically triggered at the same time as the subscription lifecycle.
Result?
You maximize average revenue per user. You minimize churn.
Variable number of recommended articles
– The number of recommended articles displayed can vary for each message. Probance’s fully-configurable, responsive-design templating gets you the best visual results each time.
– We can run experiments to test and learn what works best for your readership.
Result?
Easy to use. No need to create variations of message templates.
- Specific item in the subject line
- Automatic personalization on newsletters
- Articles are illustrated
- Message includes marketing offers
- Variable number of recommended articles
Customer Journeys That Really Connect
Probance Media & Publishing starts with a set of 13 best-practice scenarios, ready-to-use.
From there, you can create more by yourself, or with our help. Getting you those solid results.
Offer your readers and subscribers an experience where every message is perceived as a service.
Increase Monetization and Sales
Subscriber
Engagement
Delight your Readers and Shoppers
Engage Effortlessly Over Time
Increase Monetization and Sales
Storefront
Remarketing
Basket Recovery
Subscription
Renewal
Payment Card
Expiration
Up-Sell
Subscription
Convert
Freemium
to Paid
Storefront
Up-Sell
Subscriber Engagement
Birthdays
& Milestones
Onboarding
& Welcome
Journeys
Reader
Reactivation
Delight your Readers and Shoppers
New Product
Alerts
Price Change
Alerts
Engage Effortlessly Over Time
Fully-Automated
Personalized Daily,
Weekly, or
Monthly Newsletters
Connectors
Universal CMS and Data Support
Bespoke Integration for other CMS
The Probance Difference
We’ve built a fully-automated platform from the ground up. Using our AI, we’ve automated the steps required to get a solution that’s customized to your business and personalized for your customers.
That means you get a full-powered marketing solution in radically less time, and for a fraction of the cost of equivalent campaign-management platforms.
Here’s how it works:
Phase 1
Deploy
Phase 2
Customize
Phase 3
Optimize
We meet to understand your unique business and goals.
We capture all your customer and product data, and create a comprehensive data library.
Our AI analyzes all that data in just 36 hours.
The start of the personalization process.
You don’t have to do any integration or data preparation.
We configure your marketing scenarios or customer journeys, based on the results of our analysis.
We customize your interface to make it easy to read, and show you how it works.
Your marketing solution is fully customized and delivering results in days, not months.
If you let us handle your platform, we use our AI to test and learn and fine-tune your solution for optimal results.
Because we’re so sure of our AI’s ability to find the best timings, routes and content to boost your business, we guarantee performance in writing.
You reap ROI, faster.
We take care of everything, saving you time as well as money.
Get Started
Get in touch to discuss your business challenges today.