Over a century of history, 4,500 products, and a unique customer relationship
Artemiranda is a century-old family business specializing in fine arts. With more than 4,500 products spread across 9 categories and 37 subcategories, its catalog is both vast and precise. What sets Artemiranda apart is its relationship with customers: its teams know their clients by name, their preferences, their specific needs. This human and personalized care, built in physical stores over decades, sat at the heart of their digital challenge.
Automating without dehumanizing the customer relationship
Before Probance, Artemiranda ran its email campaigns entirely manually, with no automation at all. The company had a basic recommendation system on its site, but it did not reflect the level of personalization offered in store. The stakes were clear: find a solution capable of automating communications while reproducing the personalized shopping experience of a physical store, with product recommendations as relevant as those from their own experts.
7 automated scenarios + a smart recommendation algorithm
With Probance in Essentials mode (We Do It All), Artemiranda deployed 7 automated scenarios: New Product Alert, Discount Alert, Back in Stock, Abandoned Cart, Cross-sell, Post-visit and Re-sell. Each scenario triggers automatically based on customer behavior, with no manual intervention. The Probance algorithm analyzes purchases and web visits to generate product recommendations with 12 native personalization algorithms and 66 segmentation criteria. Within a few weeks of go-live, Artemiranda saw a clear shift in its marketing metrics.
At Probance, they really listen to the customer. It's essential to work with companies that support you when you have a problem, ones you know will stand by you every step of the way.
37% of revenue generated by email marketing, with recommendations as sharp as an expert's
Since rolling out Probance, 37% of Artemiranda's total revenue comes from email marketing, split between automated scenarios and newsletters. The Abandoned Cart scenario alone accounts for 45% of that revenue, and the New Product Alert scenario generates 33%.