The case of Artemiranda

Artemiranda sought to transfer the shopping experience from a physical shop to a computer.

Artemiranda is a family business with over a century of history. Throughout its journey, proximity and personalized treatment with each of its clients have been its core values. Transferring the shopping experience from a physical store to the online channel was one of its priorities when developing online. With the increasing digitalization of the market, the company sought to transfer this physical shopping experience to its online store. This is where Probance came into play, whose automations and product recommendations have been fundamental in the process.

Prior to partnering with Probance, Artemiranda was running their email campaigns completely manually and without automation. Although they already had a basic onsite recommender, the company needed a more advanced solution to improve the customer experience and optimise their marketing strategy.

Artemiranda found in Probance a comprehensive solution to go beyond simple email automation

“By implementing Probance, we noticed that the recommendations generated by the algorithm were accurate, which is impressive. Moreover, after adjusting the frequency and timing of the emails, the open rates are currently excellent. Our customers are wonderful and loyal, they trust us and open our emails. Thanks to Probance, this quid pro quo relationship has strengthened and multiplied.”

“As a client, you like to feel truly cared of, and at Probance, they do it very well.”

“With over 100 years of history, Artemiranda’s fundamental value is human treatment of its customers. They have stood out by offering a service where they advise closely and personally: they know their customers’ names, preferences, and different needs. This commitment to proximity and personalization translates perfectly into their relationship with Probance. The importance of personalized treatment received from Probance results in a very positive customer service experience.

“The tool works well, customer service is optimal, and when a problem arises, you solve it quickly. Moreover, when a suggestion is made, it is accepted, studied, and analyzed thoroughly. If there are doubts about a suggestion, an interview is organized with the technical team to explore possible solutions. The key is to have a willingness to solve, and at Probance, you have it

There will be many machines and AIs that will do many things, butthe human being is a social being, and we like to feel cared of.”

Thanks to the power of the algorithm, Artemiranda recommends products in its automations as its experts would.

With Probance’s algorithm, Artemiranda analyses its customers’ purchases and web visits, achieving recommendations that are as tailored and human as its own experts would offer, without the time and effort it would normally require.

The advantages for Artemiranda