Standard solutions often impose a rigid customer data model. Probance automatically generates a CDP structured around your business reality — so your data finally becomes usable.
Multiple customer identifiers, omnichannel, retail, B2B, complex catalogs, international: your business doesn't have to fit into a standard mold.
Standard platforms try to simplify reality so they can scale. But your business often runs on rules, identifiers and flows that are specific to you.
CRM, e-commerce, stores and other sources remain hard to reconcile cleanly.
The standard model imposes its own rules instead of reflecting your business reality.
Segmentation, reporting and activation end up depending on workarounds.
Less precise campaigns
Partial customer view
Time lost on workarounds
Complexity isn't a problem. It's often the sign of a business with rules, identifiers and flows that standard models struggle to represent.
You don't have a complexity problem.
You've outgrown the standard models.
We don't ask you to fit your business into a pre-built schema. We automatically generate a CDP based on your business objects, your data relationships and your operational constraints.
Built into the core of the platform, with no extra component to plug in.
The CDP is automatically generated from your business objects, your identifiers and your data relationships.
Segmentation, personalization, campaigns and reporting all rely on data that's truly actionable.
Customers, accounts, loyalty cards, stores, products, transactions: we start from your real structure.
An AI-enhanced engine automatically structures the objects, relations and identities your business needs.
Campaigns, segmentation, personalization and reporting work directly on top of this generated database.
Your CDP is always generated to fit your business. What varies is the pricing tier — based on business complexity, the use cases activated and the depth of the data model.
Your business complexity isn't dismissed, worked around or postponed. It becomes the starting point for the data structure.
When the structure finally reflects business reality, marketing activation becomes more accurate, more sustainable and more effective.
If your teams are compensating for the limits of your tool today, it might be time to change approach.