A century-old family business specialized in fine arts, Artemiranda built its identity around personalized customer relationships. Their challenge: replicate that physical-store closeness on their online shop, without losing the human touch.
Artemiranda is a century-old family business specialized in fine arts. With over 4,500 products spread across 9 categories and 37 sub-categories, its catalog is both vast and precise. What sets Artemiranda apart is its relationship with its customers: the team knows their names, their preferences, their specific needs. This deeply human and personalized treatment, built up over decades in physical stores, was at the heart of their digital challenge.
Before Probance, Artemiranda ran its email campaigns entirely manually, with no automation at all. The company had a basic recommendation system on its site, but it didn't reflect the level of personalization offered in store. The challenge was clear: find a solution capable of automating communications while reproducing the personalized shopping experience of a physical store — with product recommendations as relevant as those of their own experts.
With Probance in Essentials mode (We Do It All), Artemiranda deployed 7 automated journeys: New Product Alert, Discount Alert, Back in Stock, Cart Abandonment, Cross-sell, Post-visit and Re-sell. Each journey triggers automatically based on customer behavior, with no manual intervention. Probance's algorithm analyzes purchases and web visits to generate product recommendations using 12 native personalization algorithms and 66 segmentation criteria. Within a few weeks of implementation, Artemiranda saw a clear shift in its marketing metrics.
Since implementing Probance, 37% of Artemiranda's total revenue comes from email marketing: split between automated journeys and newsletters. The Cart Abandonment journey alone accounts for 45% of that revenue, and the New Product Alert journey generates 33%.