With two physical stores in Ibiza and an online shop, Shopping in Ibiza turned its offline data into a digital growth lever — thanks to Probance.
The La Sirena y Art group has served Ibiza residents and the thousands of tourists who visit the island for over 50 years, with two physical stores. Building on that success, the group launched the Shopping in Ibiza online shop with the same standards of quality and customer relationship. With a customer database exceeding 40,000 and stores accounting for 98.5% of revenue, the challenge was twofold: recover online abandoned carts AND leverage in-store data to personalize digital communications.
The team was using a manual segmentation tool that required creating a specific email for each audience — including the thinking, the copy and the product selection for each group. A time-consuming process that limited real personalization. What was missing: a tool able to absorb data from physical stores and the online shop into a single repository, and to leverage that combined data to deliver even more personalized offers.
With Probance, the team now uses a single email template and lets the platform handle personalization. Probance analyzes tastes, purchase history and user behavior — online AND in store — to automatically tailor the content. More than 10 automations have been deployed: cart abandonment recovery, post-visit follow-up, discount alerts, newsletters personalized by interests. More than half of the improvement ideas come from the Probance account manager: a genuinely proactive partnership.
By leveraging data collected during in-store transactions and combining it with online behavior, Shopping in Ibiza generated more than €570,000 via Probance in 2023, with 14% growth in online revenue. Cart abandonment recovery accounts for 20% of transactions — an outcome that motivated the original Probance partnership and far exceeded initial expectations.